Walkers & Co. is a platform that celebrates those driven by self-belief, their identity and with it, the interlinked idea of progress, both for themselves and the world. Such people are defined by their walk: the milestones, the journey, the resilience, the fluidity, and the learning & growth that comes with it. They are not a lone ranger – in fact, the platform recognizes and enables those who collaborate and work with partners, co-conspirators & ecosystems, thereby making a start, taking an action now, and enjoying being a story in progress, whether it is in the space of creativity, inclusion and diversity or sustainability.
In the past, Walkers & Co. partnered with John Legend to give the Walkers of today a rallying cry with the Keep Walking anthem. The current campaign by Walkers & Co. is yet another such step of enablement., The campaign is poised to give a national platform to emerging artists who are doing outstanding work in the space of inclusion, diversity and empowerment of the under-represented. Billboards in 10 cities across the country – including Delhi, Gurgaon, Mumbai, Kolkata, Hyderabad – will showcase the stories of progress, or "Walks," of Aravani Art Project and Pearl D’souza, giving them a reach of over 4 Million.
Platinum EVARA by PGI India is a branded category that offers an array of contemporary platinum jewellery pieces for young women. Born from the stars, platinum is one of the rarest precious metals, and its intrinsic rarity and strength lends itself to exceptional and one-of-a-kind jewellery pieces.
Crafted from 95% pure platinum, Platinum EVARA’s collections include an array of designs that range from captivating necklaces and alluring wristwear to intricately crafted earrings and elegant rings.
Each piece in Platinum EVARA’s collection is embedded with meaning and thus appeals to the style sensibilities of today’s young women who seek jewellery that not only reflects their values but also celebrates their individuality.