Giornalista e PhD alla University of Cambridge sui temi del soft power, con focus sul ruolo di arte e cultura come strumenti di influenza internazionale, dopo un’esperienza presso il The Economist Intelligence Unit, torna a Roma, dove collabora con diverse testate, tra cui Repubblica e l’Huffington Post, occupandosi di temi legati ad inclusività, innovazione sociale e culturale. Dal 2019 è “Head of Strategy & Content” dell’agenzia Milanese H+, con focus su branding territoriale e sul format dei festival diffusi (Piano City Milano, Bookcity). Nel 2021 co-fonda l’agenzia creativa Bla Studio, specializzata in format territoriali innovativi e nel 2022, lancia Romadiffusa, oggi alla sua terza edizione. Parallelamente, insegna a Roma Tre, allo IED al Master del Sole24Ore e tiene workshop e seminari sui temi del community building, dell’empowerment e del racconto trasformativo.


Sara is a journalist and PhD from the University of Cambridge specializing in soft power, with a focus on the role of art and culture as tools for international influence. After an experience at The Economist Intelligence Unit, she returned to Rome, where she collaborated with several media outlets, including Repubblica and Huffington Post, covering topics related to inclusivity, social innovation, and cultural change. Since 2019, she has been "Head of Strategy & Content" at the Milan-based agency H+, focusing on territorial branding and the concept of distributed festivals (such as Piano City Milano and Bookcity). In 2021, she co-founded the creative agency Bla Studio, specializing in innovative territorial formats, and in 2022, she launched Romadiffusa, now in its third edition. In parallel, she teaches at Roma Tre University, IED, and the Sole24Ore Master's Program, and runs workshops and seminars on community building, empowerment, and transformative storytelling.